About Kevin J. Duncan

At a Glance

Kevin J. Duncan is known for his work as the Head of Content at Kindlepreneur and the Editor-in-Chief of Smart Blogger.

Who I Am

Most of my work sits between writing and the decisions that surround it.

I spend my time thinking about how ideas become publishable work, how good writing survives real-world constraints, and how writers and creators can build skills that make their work easier to sustain over time.

Over the last decade, I’ve helped shape content and editorial strategy for some of the largest publishing brands in the writing and creator space — work that’s reached millions of readers and generated millions in revenue.

If you’d like to connect, you can find me on X or LinkedIn.

What You’ll Find Here

The work I publish here builds on the same editorial foundation behind my work at Smart Blogger and Kindlepreneur — writing craft, publishing judgment, and the long-term decisions that shape meaningful work.

Here, I write about what actually holds up once writing leaves the page: how editorial choices compound over time, how publishing decisions shape outcomes, and how authors can build skills that make their work easier to sustain.

You’ll find essays and articles about:

• writing more clearly, with fewer tricks and more intention
• the editorial decisions that shape good work long before it’s published
• publishing choices that quietly matter more than most people realize
• building sustainable writing systems that support consistent publishing

Some of this connects directly to my work at Smart Blogger, helping writers, bloggers, and creators.

Some of it overlaps with my work at Kindlepreneur, helping authors navigate publishing and discoverability.

This site is where those threads come together (a place to step back from individual tactics and look at what actually holds up over time).

If you’re a writer or author who cares about doing better work, making smarter publishing decisions, and building skills that last longer than the latest trend, you’ll feel at home here.

Where to Start

I’ve written and edited work for a range of publishing brands in the writing and author space.

If you want a feel for how I think (and the kind of work I stand behind), these are good places to start.

Kindlepreneur

• How to Start Writing a Book (When You’re a Beginner) in 4 Steps — A grounded, no-nonsense guide for beginners who want clarity before momentum.
• Story Structure: 11 Popular Plot Types Explained (w/ Examples) — A practical breakdown of story structure that favors usefulness over theory.

Smart Blogger

• 583 Sensory Words to Take Your Writing from Blah to Brilliant — A concrete example of how craft advice can be both tactical and immediately usable.
• How to Write Comments That Stand Out (for the Right Reasons) — A piece about writing in public spaces without sounding performative or forced.
• Evergreen Content (That People Will Actually Remember) — An argument for writing that holds up over time, not just long enough to trend.

Elsewhere

• Why your writing sounds like everyone else — A direct look at how sameness creeps into writing, and what to do before it does.
• The Horrors of Repetitiveness (as a Writer) — A short essay on one of the most common craft problems writers don’t notice until it’s too late.

This is the through-line of my work: practical craft, editorial judgment, and writing that respects the reader.

What Colleagues and Collaborators Say About Me